Each year ICA carries out a materiality analysis based on its dialogue with stakeholders, identifying the sustainability issues that are most relevant to the Group.
ICA uses what is known as a “heat map” to identify the areas where the expectations of the Group's stakeholders are the highest and where the impact on the Group is the greatest. The heat map creates a basis for ICA’s sustainability strategy, which is intended to paint a common picture of the areas on which the Group should focus.
ICA strives to be open and transparent and to act ethically in all matters shown in the heat map document. In so doing, and by leading the way in doing business responsibly, ICA gains the confidence of its stakeholders and achieves a high level of customer satisfaction.
The Business Ethics and Policy Committee revises the heat map annually to assess if the areas are relevant and current, and to assess whether these are linked up with strategic and operational sustainability work. The evaluation is based on four fields in which each issue is evaluated from two different angles: Stakeholder view and Impact on the ICA brand.
Stakeholder view: the level of expectation and concern among ICA’s stakeholders; in other words, whether the issue is pressing.
Impact on ICA: degree of current or potential impact on ICA; in other words, financial consequences, effects on brand value and reputation.