Rimi Baltic

Stable position in a growing market

The main strategic priorities in 2013 included further strengthening the Rimi brand, increasing private label sales and continuing with the store upgrades – all for the purpose of creating a more attractive customer offering. These efforts were successful and, in combination with a continued emphasis on cost control, have helped to strengthen Rimi Baltic’s position in the Baltic region.

Rimi Baltic is a grocery retailer operating in Estonia, Latvia and Lithuania through the store concepts Rimi Hypermarket, Rimi Supermarket, Supernetto and Säästumarket. Rimi Baltic had a total of 235 stores at the end of the year; 83 in Estonia, 113 in Latvia and 39 in Lithuania. Sales in 2013 break down as 51% from Latvia, 30% from Estonia and 19% from Lithuania.

"Good working conditions, clear leadership and positive common core values are important aspects with respect to store employees."

Continued strong sales and income growth

The stores continued to perform well in 2013 despite competition, a high expansion rate and sustained price pressure. Net sales amounted to SEK 10,333 million (10,050). Sales in local currencies rose by 3.5%. Operating income excluding non-recurring items amounted to SEK 308 million (259). The improvement is mainly due to higher sales, better gross margins and good operational and cost control in general.

Key figures    
  2013 2012
Net sales, SEK m 10,333 10,050
Operating income excl. non-recurring items, SEK m 308 259
Operating margin excl. non-recurring items, % 3.0 2.6
Private label share of sales, % 14.2 12.6
Number of employees 8,248 8,078