Stable position in a growing market
The main strategic priorities in 2013 included further strengthening the Rimi brand, increasing private label sales and continuing with the store upgrades – all for the purpose of creating a more attractive customer offering. These efforts were successful and, in combination with a continued emphasis on cost control, have helped to strengthen Rimi Baltic’s position in the Baltic region.
Rimi Baltic is a grocery retailer operating in Estonia, Latvia and Lithuania through the store concepts Rimi Hypermarket, Rimi Supermarket, Supernetto and Säästumarket. Rimi Baltic had a total of 235 stores at the end of the year; 83 in Estonia, 113 in Latvia and 39 in Lithuania. Sales in 2013 break down as 51% from Latvia, 30% from Estonia and 19% from Lithuania.
Continued strong sales and income growth
The stores continued to perform well in 2013 despite competition, a high expansion rate and sustained price pressure. Net sales amounted to SEK 10,333 million (10,050). Sales in local currencies rose by 3.5%. Operating income excluding non-recurring items amounted to SEK 308 million (259). The improvement is mainly due to higher sales, better gross margins and good operational and cost control in general.
|Net sales, SEK m||10,333||10,050|
|Operating income excl. non-recurring items, SEK m||308||259|
|Operating margin excl. non-recurring items, %||3.0||2.6|
|Private label share of sales, %||14.2||12.6|
|Number of employees||8,248||8,078|