Store profiles and sales development
|Number of stores in Norway,
including retailer-owned stores
|Store profiles||2013, NOK m||Development all, %||Development comparable, %||December 2012||New||Converted||Closed||December 2013|
Discount stores that make daily shopping simple and convenient. Modern stores designed for families, offering everyday products at low prices. In addition to ICA-owned stores there are numerous franchisee-operated stores.
Number of items per store: approximately 4,500.
Stores emphasising inspiring food and variety, personal service and a broad selection. Focus on quality fresh foods.
Number of items per store: approximately 12,000.
The last ICA Naer stores have during 2013 been converted into Rimi or Matkroken stores.
Matkroken stores are mainly operated as franchises. Matkroken stores are small, locally-adapted convenience stores, focusing on the items that customers in the neighbourhood need and want. The selection is fairly large and the service level is high.
Number of items per store: 3,000–5,000.