Market development

The trend in the Norwegian grocery retail market is in general positive. Sales in the market in 2012 amounted to around NOK 148 100 million, an increase of about 3% compared to the previous year. The average Norwegian household spends about 10–12% of disposable income on food.

Competition in the market remained high during the year, especially from discount players. The expansion rate also remained at a high level with essentially all players continuing to expand by opening new stores.

Traditionally, the retail sector has been characterised by numerous small stores. The market is dominated by four chains: Norgesgruppen, Reitangruppen (Rema 1000), Coop and ICA Norway.

Customer loyalty in Norway is generally low. Norway has the most grocery stores per capita in the whole of Europe. Every Norwegian has an average of 4–5 retail chain stores in close proximity and visits 3–4 of them on a regular basis. Demand for both quality and price is very high. Because of proximity to Sweden, an increasing number of Norwegians travel across the border to shop less expensively.

Development in grocery retail market, NOK m

Growth 3%


At the time of publication the market data was not yet official.

Source: Nielsen

Market share, Norway