Kjell & Co
Kjell & Company is a home electronics accessories retailer with its own stores and an online operation. The company owns and operates 72 stores at 41 locations in Sweden, six of which were opened in 2013. All of the stores carry a full range of around 8,000 items.
The market for home electronics accessories saw continued strong growth in 2013. The increasing number of electronics items is working in Kjell & Company’s favour. At the same time, the technology is becoming increasingly advanced, which drives demand for accessories. In 2013 the effects of the extensive projects implemented in recent years in areas such as developing the product range, IT, the supply chain and improving the website became evident. The most important events in 2013, apart from expansion, included an investment in private label products.