Hemtex is a home textiles chain with stores in Sweden, Finland and Estonia. With a total of 158 stores, Hemtex is the leading home textile chain in the Nordic region. 134 of the stores are located in Sweden, 21 in Finland and 3 in Estonia. 144 are owned by the Hemtex Group and 14 are franchises. Hemtex also offers online sales in Sweden.
In recent years Hemtex has undergone some sweeping changes with the goal of improving profitability and efficiency and strengthening the customer offering. Essentially all aspects of Hemtex’s operations were reviewed; the range of products and store network have been developed, sourcing efficiency has been improved through coordination with ICA Global Sourcing, and new, efficient tools have been introduced to measure the customer experience.
Work continued in 2013 on improving, deepening and broadening the basic range of products. The focus on acquiring new patterns and designs from both known and unknown designers also continued.
An agreement was signed in 2013 with sewing machine manufacturer Singer regarding the sale of sewing machines as well as clothing and textile care products. As part of the efforts to broaden the product range, a successful investment was made in the area of home lighting.
During the year 7 new stores were opened, 5 in Sweden and 2 in Finland. Both sales and results improved during the year.