Forma

Forma is a wholly-owned subsidiary of ICA Gruppen. Since the divestment of Forma Books in 2013 the business is being run by the subsidiary Forma PG which publishes trade and consumer magazines. The consumer magazines include ICA Kuriren, Hus & Hem, Hälsa and the trade magazines include ICA Nyheter and Market.

An important area of focus in 2013 was adapting the operations to the tough market conditions in the magazine and advertising market. Existing magazines were developed and improved, while at the same time costs and price models were reviewed. Combined, these measures have improved profitability.