Store profiles and sales development

                               
  Store sales
(excluding VAT)
  Number of stores in Norway,
including retailer-owned stores
Store profiles 2013, NOK m   Development all, %   Development comparable, %   December 2012   New   Converted   Closed   December 2013
Rimi
Discount stores that make daily shopping simple and convenient. Modern stores designed for families, offering everyday products at low prices. In addition to ICA-owned stores there are numerous franchisee-operated stores.
Number of items per store: approximately 4,500.
10,007   3.2   –1.3   315   2   6   –5   318
ICA Supermarked
Stores emphasising inspiring food and variety, personal service and a broad selection. Focus on quality fresh foods.
Number of items per store: approximately 12,000.
4,620   –2.7   –5.6   78   0   2   –4   76
ICA Naer
The last ICA Naer stores have during 2013 been converted into Rimi or Matkroken stores.
467   –77.2   –7.9   68   0   –63   –5   0
Matkroken
Matkroken stores are mainly operated as franchises. Matkroken stores are small, locally-adapted convenience stores, focusing on the items that customers in the neighbourhood need and want. The selection is fairly large and the service level is high.
Number of items per store: 3,000–5,000.
1,555   151.9   –0.4   135   1   55   –14   177
Total 16,649   –2.7   –2.8   596   3   0   –28   571